SAULE BEKSULTANOVA
Senior Graphic/Visual Designer | Art Director | Senior Multidisciplinary Designer | Web Designer (UI/UX)
OBJECTIVE
An award-winning designer with over 25 years of graphic/visual and web design expertise.
Proven leader in guiding design teams to deliver impactful and memorable creative solutions. A strategic thinker focused on delivery and effective communication within large-scale, complex domains.
ACCOMPLISHMENTS
- 7 international design awards
- Over 15 group art exhibitions
- Member of more than 3 professional unions
- Ranked among the top 10 designers in Kazakhstan by World Design Rankings
- Over 15 group art exhibitions
- Member of more than 3 professional unions
- Ranked among the top 10 designers in Kazakhstan by World Design Rankings
SKILLS
Graphic Design · Art Direction I Branding & Identity · Conceptual Design · Corporate Branding · Design Thinking · Design System Creator · Concept Development · Visual Communication I Web Design · Iconography System Creator · User Interface Design (UI) · User Experience (UX) · Prototyping · Team Leadership · Client Relations · Project Management · Strategic Planning · Design Management
Tools & Software
Adobe Creative Suite · Figma · Sketch · ProtoPie · Marvel · Zeplin
Adobe Creative Suite · Figma · Sketch · ProtoPie · Marvel · Zeplin
EDUCATION
BA (Hons) of Fine Arts, Graphic Designer | KazGASA | Kazakhstan | 1994-1999
Advanced Designer Course “Mobile Application Design” | RED MAD ROBOT + SkillBox | 2018-1019
Advanced Designer Course “Mobile Application Design” | RED MAD ROBOT + SkillBox | 2018-1019
EXPERIENCE
Chief Designer | Verto Business | Apr 2023
- Led end-to-end design for the B2B barter trading web platform “GetByVerto,” winning top prizes in various design, marketing, and digital competitions.
- Implemented marketing and advertising illustrations, social media creatives, and banner ads for the Tibetan water brand franchise.
- Developed UX/UI design for an AI web platform for testing and evaluating sales managers.
- Prepared five presentations for product concepts, winning funding for two at a local state competition.
- Led end-to-end design for the B2B barter trading web platform “GetByVerto,” winning top prizes in various design, marketing, and digital competitions.
- Implemented marketing and advertising illustrations, social media creatives, and banner ads for the Tibetan water brand franchise.
- Developed UX/UI design for an AI web platform for testing and evaluating sales managers.
- Prepared five presentations for product concepts, winning funding for two at a local state competition.
Chief Designer | Tayyab | Feb 2022-Apr 2023
- Developed a brand design system for standardizing and aligning design features across platforms.
- Collaborated with UX designers and the development team to refine the mobile app’s visual style, illustrations, and icons.
- Redesigned in-app promotions, achieving a 75% increase in unique visitors.
- Delivered marketing and promotional illustrations, social media creatives, and banner ads, increasing app users and cardholders to 100,000.
- Developed a brand design system for standardizing and aligning design features across platforms.
- Collaborated with UX designers and the development team to refine the mobile app’s visual style, illustrations, and icons.
- Redesigned in-app promotions, achieving a 75% increase in unique visitors.
- Delivered marketing and promotional illustrations, social media creatives, and banner ads, increasing app users and cardholders to 100,000.
Multidisciplinary Designer | Freelance | Jun 2016-Jan 2022
- Developed UX/UI design and prototypes for FixUp’s mobile app.
- Designed websites for cryptocurrency and blockchain infrastructure, elevating 2xstake.com to a leading position.
- Built UX/UI design for the “Gift Supermarket” website.
- Designed annual reports for various financial institutions.
- Created a unique name and design for Suttea tea packs, nominated for the best packaging design at the Indigo Design Award 2023.
- Developed UX/UI design and prototypes for FixUp’s mobile app.
- Designed websites for cryptocurrency and blockchain infrastructure, elevating 2xstake.com to a leading position.
- Built UX/UI design for the “Gift Supermarket” website.
- Designed annual reports for various financial institutions.
- Created a unique name and design for Suttea tea packs, nominated for the best packaging design at the Indigo Design Award 2023.
Creative Group Head/Art Director | Crea Y&R | Jul 2008-May 2016
- Led creative advertising campaigns for consumer impressions and sales. Achieved “Benchmark” title with “The Future Begins with Huggies” campaign at Kimberly Clark World Market.
- Handled marketing, advertising, digital, web, and social media creatives.
- Developed branding and design solutions, aligning them with global corporate styles.
- Clients: LG, Kimberly Clark, HSBC Bank, Chevron, Unilever, Colgate, and others.
- Led creative advertising campaigns for consumer impressions and sales. Achieved “Benchmark” title with “The Future Begins with Huggies” campaign at Kimberly Clark World Market.
- Handled marketing, advertising, digital, web, and social media creatives.
- Developed branding and design solutions, aligning them with global corporate styles.
- Clients: LG, Kimberly Clark, HSBC Bank, Chevron, Unilever, Colgate, and others.
Art Director | FCB MA Kazakhstan | Mar 2006-May 2008
- Led creative advertising campaigns to increase consumer impressions and sales.
- Developed branding, design solutions, and print materials for local companies.
- Aligned local design solutions with global corporate styles.
- Clients: BDF Beiersdorf, Jonson & Jonson, ABN-Amro Bank, and others.
- Led creative advertising campaigns to increase consumer impressions and sales.
- Developed branding, design solutions, and print materials for local companies.
- Aligned local design solutions with global corporate styles.
- Clients: BDF Beiersdorf, Jonson & Jonson, ABN-Amro Bank, and others.
Art Director/Designer | B*right Colors | Dec 2002-Feb 2006
- Led creative advertising campaigns to increase consumer impressions and sales.
- Developed logos, brand books, solution designs, packaging, catalogs, bank cards, etc.
- Clients: Kazkom, Asemay, Phillip Morris Kazakhstan, and others.
- Led creative advertising campaigns to increase consumer impressions and sales.
- Developed logos, brand books, solution designs, packaging, catalogs, bank cards, etc.
- Clients: Kazkom, Asemay, Phillip Morris Kazakhstan, and others.
Graphic Designer | Tarantula | Jun-Dec 2002
- Researched design concepts and created catalog, editorial, and retail collateral projects.
- Delivered marketing and promotional artwork, digital and media creatives.
- Clients: BAT, Food Master, Alliance Bank, Colgate & Palmolive, and others.
- Researched design concepts and created catalog, editorial, and retail collateral projects.
- Delivered marketing and promotional artwork, digital and media creatives.
- Clients: BAT, Food Master, Alliance Bank, Colgate & Palmolive, and others.
Graphic Designer | Bank Turan Alem | Jun 2000 – Nov 2001
- Designed presentations and materials to elevate the brand image across various departments and branches.
- Designed advertising strategies for the bank’s products.
- Designed large and medium format print designs, logos, and illustrations.
- Designed advertising strategies for the bank’s products.
- Designed large and medium format print designs, logos, and illustrations.
AWARDS
A’Design Award & Competition
X1 WINNER i GRAPHIC DESIGN i WEBSITE
Vega Digital Awards
MUSE CREATIVE AWARDS
Indigo Design Award
Summit Creative Awards